Preface There Is a Better Way to Conduct Your Job Search How to Use this Book Part I: The 3 Principles & 22 Factors™ of Job Search 1.0 Market Realities 1.1 Focus 1.2 Fit 1.3 Credentials 1.4 Personal Attributes 1.5 Market Demand 2.0 Search Execution 2.1 Resume 2.2 LinkedIn 2.3 Messaging 2.4 Networking 2.5 Recruiters 2.6 Job Boards 2.7 Brand Awareness 2.8 Interviewing 2.9 Negotiating 2.10 Search Management 2.11 Metrics: Effort 2.12 Metrics: Results 3.0 Inner Game 3.1 Drivers 3.2 Paradigms 3.3 Adaptors 3.4 Attitudes 3.5 Habits Part II: Developing your Personalized Action Plan Part III: Searching Smart In Closing About the Authors